Built by Corey See the live rebuild ↗
Proposal · prepared for Kelly's Records · 29 May 2026

A few specific fixes for kellysrecords.com

Kelly's Records · Cardiff · website rebuild

I rebuild small-business sites in my own time when I can see they are leaving something on the table. I spent ten minutes on kellysrecords.com and three things stood out, all on the parts of the site that should be doing the most work for a shop with this much history. Three findings below, then a working rebuild you can click through.

Open live preview  ↗ Read the three findings Reply to the proposal
The Balcony · Cardiff Central Market · since 1969

Wales' largest vinyl shop, founded by Eddie and Phyllis Kelly, run today by their nephew Allan Parkins. Open the live preview ↗

Three findings, from ten minutes on the live site

What 57 years on the balcony is currently leaving on the table.

A walk-through of the live kellysrecords.com on 29 May 2026. None of these is a redesign for its own sake, each is a thing the shop already owns that the site is not showing.

01

The shop carries no Store or LocalBusiness structured data, so Google never reads the market address, the hours, or the 1969 founding as facts.

What I saw
A crawl of kellysrecords.com surfaces only the generic Shopify Organization and WebSite blocks. There is no Store or MusicStore type, no PostalAddress for The Balcony, Cardiff Central Market, no openingHours for Monday to Saturday 9 to 5, no foundingDate of 1969, and no FAQPage. The strongest facts the shop owns are present in the page text but invisible to a machine reading the structured data.
In the rebuild
The rebuild ships a MusicStore plus LocalBusiness graph with the full Central Market postal address, the telephone in E.164 form, the Monday to Saturday hours, the 1969 founding date and founders, and a FAQPage built from the questions customers actually ask at the counter.
02

1969, the Kelly family, and the title of Wales' largest vinyl shop are nowhere on the landing screen.

What I saw
The homepage opens straight onto a product grid. A first-time visitor cannot tell from the first screen that the shop was founded in 1969 by Eddie and Phyllis Kelly, that it has been run since the early 1990s by their nephew Allan Parkins, or that it is Wales' largest vinyl shop with over 300,000 records on the balcony. The story that separates Kelly's from every chain sits below the fold or on a buried Our History page.
In the rebuild
The rebuild leads with a hero that states the 1969 founding, the family line from Eddie and Phyllis Kelly to Allan Parkins, and the balcony setting, with a heritage section carrying the timeline from the 1969 market stall to the 2020 renovation.
03

Product listings give an artist and a price with no condition grade or note, on a shop whose whole trade is second-hand crate-digging.

What I saw
On a shop built on over 300,000 pre-owned records, the individual listings carry an artist, a title and a price, but no media or sleeve condition grade, no pressing or matrix note, and no line of context from the staff who know the stock. A collector comparing pressings cannot tell which copy this is, and the knowledge that the staff are known for never reaches the page.
In the rebuild
The rebuild gives each release card room for a condition grade, a pressing note and a one-line curator description, so the second-hand listings read the way the staff actually talk about the records at the counter.
Where the site is today

The current build, and what the rebuild changes.

Current ↗ kellysrecords.com
Platform
Shopify (Sounddrop build)
Schema
Generic Organization + WebSite only. No Store, no address, no hours, no 1969.
Hero
None. Homepage opens on a product grid. No heritage above the fold.
OG image
A 480px square logo. Shared links unfurl as a small logo tile.
Listings
Artist + price only. No condition grade, no pressing note, no curator line.
Proposed
Framework
Astro static front (Astro 6) over the existing Shopify catalogue
Schema
MusicStore + LocalBusiness + PostalAddress + hours + foundingDate + FAQPage
Hero
1969 founding, the Kelly family line, the balcony setting, above the fold
OG image
A real interior photo of the balcony shop, absolute URL for clean unfurls
Listings
Condition grade, pressing note and a curator line on each card
Pricing

One fixed price. No retainer, no contract.

The build keeps the Shopify catalogue you already run and rebuilds the front of it. Everything below is the whole cost.

£2,000
Fixed for the rebuild. One-off.
£150
Per month for hosting and ongoing care.
£50
Optional. Embedded chatbot trained on FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

  • •  One round of revisions before launch
  • •  DNS cutover handled, you keep the domain in your name
  • •  30 days of post-launch tweaks at no extra cost
  • •  Source code handed over on day 60, you own everything
The close

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Cardiff builds this quarter, and first confirmed wins the slot. If I do not hear back by 8 June, the proposal site comes down.

See the live rebuild A working preview you can click through · opens in a new tab ↗